Who We Were
Cha Yi Trading Sdn. Bhd. is a distinguished Fast-Moving Consumer Goods (FMCG) distributor specializing in premium biscuits, snacks, and confectionery across Sarawak.
We collaborate with reputable brand owners and agencies throughout Southeast Asia and beyond, curating a portfolio of trusted, high-quality products tailored to evolving market demands.
With deep market insight and a commitment to excellence, we have built a reputation as a reliable distribution partner within the region.
What We Do
We provide end-to-end distribution solutions — from strategic sourcing and importation to warehousing, fulfillment, and market placement.
Our structured logistics system and strong retail network ensure seamless supply to convenience stores, supermarkets, hypermarkets, and wholesalers across East Malaysia.
In addition, our dedicated hamper division delivers refined gifting solutions for festive seasons, corporate engagements, and special occasions — thoughtfully curated to reflect quality and professionalism.
Operational Excellence
Efficiency, precision, and accountability define our operations.
Our customized warehouse system is designed to support fast-moving inventory while maintaining strict control, traceability, and optimized storage management. Dedicated operational zones streamline workflow from receiving and storage to order preparation and dispatch.
Supported by a well-maintained fleet serving the Kuching–Samarahan region, we ensure timely and dependable delivery aligned with market expectations.
Our Infrastructure
Picture shown is Cha Yi Trading Main HQ in Kuching
Picture shown is Cha Yi Trading Sibu Branch
Picture shown is Cha Yi Trading Bintulu Branch
Picture shown is Cha Yi Trading Miri Branch
Testimonials
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