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Cha Yi Trading Sdn. Bhd.

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East Malaysia’s Trusted FMCG Distributor

Supplying quality biscuits, snacks, confectionery, beverages and household products across Sarawak and Sabah. 1000+ Products | 30+ Brand Partners | Serving Retailers Across East Malaysia

Why Choose Cha Yi Trading

Developing strategic partnerships

  • Import and distribution of products from agencies
  • Provide continuous feedback for use by agencies
  • Improving product development.
  • Increasing effectiveness in market support

Distribution

  • Application of modern logistics
  • Warehouse facilities
  • Fleet of delivery vehicles
  • JIT policy

Well Trained Team

  • Sales personnel
  • Exеcutives
  • Delivery teams

Types Of Channel Of Distribution

What We Do

We provide end-to-end distribution solutions – from strategic sourcing and importation to warehousing, fulfillment, and market placement.

Our structured logistics system and strong retail network ensure seamless supply to convenience stores, supermarkets, hypermarkets, and wholesalers across East Malaysia.

In addition, our dedicated hamper division delivers refined gifting solutions for festive seasons, corporate engagements, and special occasions – thoughtfully curated to reflect quality and professionalism.

Operational Excellence

Efficiency, precision, and accountability define our operations.

Our customized warehouse system is designed to support fast-moving inventory while maintaining strict control, traceability, and optimized storage management. Dedicated operational zones streamline workflow from receiving and storage to order preparation and dispatch.

Supported by a well-maintained fleet serving the Kuching-Samarahan region, we ensure timely and dependable delivery aligned with market expectations.

Our Commitment

At Cha Yi Trading, we believe distribution is more than movement of goods – it is the foundation of lasting partnerships.

We are committed to reliability, integrity, and service excellence, delivering not only products, but sustained value and growth opportunities for every partner we serve.

Our Infrastructure

Cha Yi Trading Main HQ in Kuching

Cha Yi Trading Sibu Branch

Cha Yi Trading Bintulu Branch

Cha Yi Trading Miri Branch

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Testimonials

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